Minister KANIMBA visits “Get It”, Rwanda’s first ISO 22000-certified supplier of fruits and vegetables
Food distribution is becoming a major business opportunity in East Africa. While most East Africans shop in traditional street markets today, this is set to change rapidly. Growing economies are witnessing changing consumer preferences. The arrival of international hotel and restaurant brands mean growing demand for higher quality and a more reliable supply of products.
This gap in the market was a huge opportunity for GET IT, a Rwandan grocery distributor. With over 95 varieties of fruits and vegetables available, all grown in Rwanda, the Kigali distributor improves access to quality and variety for individuals and corporate clients. GET IT affirms it also lowered the cost of basic goods, making its service accessible to rich and poor, urban and rural customers
What began as a simple operation, using a modified container as cold storage and a tent roofing structure for dry spaces, has grown into a successful and diverse business with a large customer base. When its staff grew to 50 people delivering 10 tonnes of goods per week, GET IT needed to increase both its cold storage capacity and HACCP-certified spaces for food management.
GET IT became Rwanda’s first ISO 22000-certified supplier of fruits and vegetables in July. Meeting International Standards for food safety management means the company can take on scale clients and export throughout Africa and the Middle East.
GET IT has recently opened operations in Musanze Distict, and is planning a second phase of infrastructure investment. The next phase of growth will see GET IT replicate their business model and expand throughout East Africa.
The purpose of the visit was to showcase a Rwandan firm which now has achieved ISO 22000 accreditation, which is a major milestone for the Rwandan private sector’s competitiveness.